How to Greet Contacts by Name in your campaigns.

When inserting a customer’s name into your email or subject line, it’s important to make sure the name looks natural.

If you skip name validation, you might end up with greetings like:

Hi, 123test!

qwerty, good morning!

To prevent this, use the OnlyStandardFirstName field. It ensures that only verified, real names are displayed.

Adding Recipient’s Name to Your Campaigns

Example 1

@{if IsEmpty(Recipient.OnlyStandardFirstName)}

Hello there!

@{else}

Hello, ${Recipient.OnlyStandardFirstName}!

@{end if}

Result:

No name or invalid name → “Hello there!”

Valid, standard name → “Hello, Helen!”

In this example, the logic works as follows:

• If the first name is not standard or not provided display: “Hello!”
• If the first name is standard display: “NAME, hello!”

Example 2

@{if IsEmpty(Recipient.OnlyStandardFirstName)}

Good afternoon!

@{else}

${Recipient.OnlyStandardFirstName}, good afternoon!

@{end if}

Result:

No or not standard name → “Good afternoon!”

Standard name → “Helen, good afternoon!”

Using the Email Builder

If you’re using the email builder, you can set up name-based personalization without inserting any code. See the full instructions [here].